Question
McDonald's Corporation is the world's biggest chain of burger drive-thru eateries, serving north of 58 million clients every day. Their eateries are worked by either
McDonald's Corporation is the world's biggest chain of burger drive-thru eateries, serving north of 58 million clients every day. Their eateries are worked by either an establishment, an offshoot, or the actual company. The income of the organization comes from the lease, sovereignties, and charges paid by the establishments, as well as deals in organization worked eateries. McDonald's incomes developed 27% over the three years finishing in 2007 at $22.8 billion (about $70 per person in the US), and 9% development in working pay to $3.9 billion. The main McDonald's caf was opened in 1940 by siblings Maurice ("Mac") and Richard McDonald in San Bernardino, California.
McDonald's had the vision of 'why don't we be the ones to disrupt ourselves rather than wait to be disrupted?' In January 2017, McDonald's launched the Digital Acceleration project. The McDonald's Digital Acceleration project is at the foundation of this shift in thinking and will radically change the trajectory of McDonald's digital ambition and the transformation of the customer experience for years. However, there are 3 major risk that impact the industry.
Capacity to take multiple/ Bulk orders and not compromising with the quality and time promised.
Dependency on Internet for the orders- In order to provide the customers with best customer satisfaction there is a dependency on the internet and applications to take the orders hence it's one of the risks.
Last Mile monitoring - This is also one of the risks and there should be an action plan in place to mitigate all the risks, in food industry last mile is often a weak point in safely monitoring, since due to delays the food can be unsafe to consume because of temperature issues
Risk Identified for the case:
Network Outage |
Greedy Customers |
Monitoring the quality |
Application errors or bugs |
Multiple Orders at a time |
Hard to predict the flow of customers |
1. describe the risk responses for the identified risks. describe if this implemented in the actual project and was it effective.
2. describe how can risk management be improved in this project.
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