Question
McDonalds has a new CEO Steve Esterbrook. He has a big job! In 2014, revenue fell 2.4% and net income declined 14.8%. Esterbrook was McDonalds
McDonalds has a new CEO Steve Esterbrook. He has a big job! In 2014, revenue fell 2.4% and net income declined 14.8%. Esterbrook was McDonalds Chief Brand Manager prior to being tapped for the CEO position. Whats happening in the fast food marketplace? If Esterbrook hired you to help him return McDonalds to growth and profitability, what would you do?
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Contemporary Sport Management
Authors: Paul M. Pedersen, Lucie Thibault
6th Edition
1492550957, 978-1492550952
