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McDonald's has been very successful, including the development of new products for both U . S . and international markets. However. MCDonald's has had its

McDonald's has been very successful, including the development of new products for both U.S. and international markets. However. MCDonald's has had its share of failures. Identify one successful product and one failed product McDonald's has introduced. Explain what made each product a success or a failure. Think about the area you grew up in and your own experience with McDonald's. What product development recommendations would you propose to McDonald's for improving the failed product you discussed or another one of their its products?
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