McDonald's is gradually reimaging its stores in an effort to improve consumer perceptions of quality by repositioning the brand as a modern, progressive burger company. According to CEO Steve Easterbrook, who has successfully turned around McDonald's downward slip: As customers' expectations increased, McDonald's simply didn't keep pace with them. Making meaningful improvements in quality, convenience, and value will win back some of McDonald's best customers. Many adjustments have been made as part of this repositioning effort in many areas, including changes to the (1) interior design, (2) menu and ingredients, (3) packaging, and (4) use of technology. Franchise locations are in the process of updating the interior designs to one of several new modernized styles. The colors of the new styles are more muted than the former bright primary colors. Individual franchisees can select the style they prefer from style books that provide a catalog of options of tabletops, wall patterns, and lighting fixtures. According to Max Carmona, McDonald's senior director of U.S. restaurant design:Several of the changes made involved the quality of the input ingredients. For example, the quarter pounders are made with fresh versus frozen beef and butter is being used rather than margarine. Artificial preservatives are no longer in Chicken McNuggets, artificial growth hormones are no longer in milk, and high-fructose corn syrup is no longer used in the buns. One change that is especially appealing to socially conscious consumers is that McDonald's has begun using cage-free eggs and has committed to using only cage-free eggs by 2025. In 2016, McDonald's redesigned the packaging of its bags, cups, and sandwich containers. The design was meant to be a modern font and simplified feel to stand out in a landscape of distractions. Going digital is McDonald's most recent push to lure customers back to its stores. Digital engagement is an increasingly important aspect of the modern foodservice experience, and it enhances the level of convenience that consumers want and expect from a quick-service chain. 1) Recommend to McDonald's in terms of communicating its new brand personality? 2)In your opinion, are these changes enough to constitute a significant change in public perceptions of McDonald's? Justify your response