QUESTION 51-60

4 (II) TRUEI'FALSE QUESTIONS. Write 'T' if the statement is true and 'F' if the statement is false. (1.5% each; 15% in total) 51. Henry, a 5-year old boy, receives a piece of dessert everyday after dinner. One day, his parents took the dessert away from Henry because he hit his sibling. This is an example of punisher operant conditioning. NF 52. In one study, researchers gave each participant a sum of money and then exposed the participants to a gamble. The rst group of participants was told that they could use the money to gamble and they might win more money. The second group of participantw was told that they could use the money to gamble and they might lose the money. It was found that the rst group of participants was generally more Lisksauerse. On the other hand, the second group of particpants was more risk-seeking. This is an example of the framing effect. NF 53. Backward sequence of conditioned stimulus and unconditioned stimulus is more effective than trace sequence to establish conditioning. TfF 54. It is found that discurssive processing is more effective than imagery processing to improve consumers' memory. PF 55. When consumers' involvement is low, they can form their attitudes toward the products simply on the _ basis_of their attitudes toward the ads. T/F 56. If the sensory information is not transferred into the short-term memory, it can still be processed elaborately in the sensory memory. TI'F 57. Individuals will learn to continue performing a certain behavior in the case of positive operant conditioning and negative operant conditioning. TIF 58. According to Prospect Theory, it would be better to present two bad news separately on two different occasions rather than present them altogether at once. TI'F 59. Long-term memory is characterized by (1) no limit in duration, and (2) no limit in capacity. T/F 60. When consumers conduct internal information search, they are more likely to recall detailed information about specic product attributes rather than the overall brand evaluations. T/F