McDonalds is often used as a great example of a global brand. McDonalds arguably offers a consistent experience wherever you are in the world, and has been successful in standardising some products, while adapting others to suit local conditions. Beyond product and promotion strategies, as a global company, McDonalds approach to pricing requires a sound strategy:

a) What would be some key international pricing strategies and approaches that McDonalds would need to consider when expanding into a new market?

b) Do you think there is likely to be a country-of-origin effect to McDonald's offering? Explain your reasoning when answering the question