McDonald's recently came out with an advertising campaign encouraging their target audience to live a healthier lifestyle. The one month long advertising campaign involved encouraging customers to choose 'healthier' meal sides when buying at McDonald's. Customers were quick to point out that the 'healthier' sides were more expensive than the regular sides. Additionally, McDonald's failed to include healthier food options on their standard long-term menu. Whilst McDonalds indicated to their target audience that they care about their health, their actions indicated otherwise. What form of marketing is occurring here? Explain and justify your answer.