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McDonald's sponsors Ronald McDonald House Charities. Why types of cause-related marketing does McDonald's do? Do you think this marketing has improved the image of McDonald's?

McDonald's sponsors Ronald McDonald House Charities. Why types of cause-related marketing does McDonald's do? Do you think this marketing has improved the image of McDonald's? What type of feelings does the marketing evoke? How might consumers be more engaged with McDonald's as a result of their sponsorship?

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