McQuail describes a variety of areas research into media effects has been conducted. Pick one of these areas and describe the main findings of the research in this area. 2. Gerbner argues that human beings are primarily story-telling animals. In fact, his opening sentence reads "humans are the only species that lives in a wold erected by the stories they tell." He further argues that "what is likely to cultivate stable and common conceptions of reality is the overall pattern of programming to which total communities are exposed over long periods of time." What is Gerbner's central argument about the effect of media on social reality and how might the rise of Netflix, Hulu, Amazon Prime, HBO Go, etc. affect the issues Gerbner is talking about. 3. What kinds of things can people who don't want to be caught up in the effects of Mean World Syndrome, or Media Cultivation more broadly, do to avoid it the articles referred to for these questions were "cultivation analysis: an overview" by George Gebner AND the influence and "the influence and effects of mass media" by Denis McQuail.