meaningful way and add to the conversation. Refer back to Chapter 5 and 6 and answer the following questions. Reference to the book and current events is necessary. 1) With grater emphasis being place on corporate transparency how important is it that companies clearly communicate their mission and vision statements? 2) To what extent, if any, should mission and vision statements influence a firm's strategic plans and goals? 3) How can companies use their vision and mission statements to create competitive advantage