Measurement (during the year): During the year, a company receives cash in advance from customers for services to be provided in the future. Which of the following is recorded at the time cash is received?

A. Service Revenue for the amount of cash received.

B. No transaction is recorded until the services are actually provided.

C. Deferred Revenue (a liability account) for the amount of cash received.

D. Service Revenue for the amount of services expected to be provided.