Media Buying Exercise

Use this website to help you complete this exercise.

https://www.srds.com/frontMatter/sup_serv/calculator/grp_trp/grps_trps.html

You will not use every calculation at this website, only the ones needed to answer the first 4 questions below. There are many formulas to calculate GRP and CPM. Use the formula which needs only the data supplied below.

Print media

Cost per print ad $2500

Number of prospects reached93,235

Frequency 1 times

Broadcast media

Cost per unit of time $1232

Cost of broadcast schedule $29,568

Number of prospects reached

by the program 77,325

Frequency 2.3 times

Show your work and place your answers to these questions next to each question:

1. What is the GRP for print media?

1. What is the GRP for broadcast media?

1. What is the CPM for the print media?

1. What is the CPM for the broadcast media?

1. How many ads were in the broadcast schedule above?

1. Which media, based on the numbers in this exercise is the best value? In one sentence, explain why?