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Media outlets often have web sites that provide in-depth coverage of news and events. Portions of these web sites are restricted to members who pay
Media outlets often have web sites that provide in-depth coverage of news and events. Portions of these web sites are restricted to members who pay a monthly subscription to gain access to exclusive news and commentary. These web sites typically offer a free trial period to introduce viewers to the web site. Assume that during a recent fiscal year, one outlet spent $3, 254, 400 on a promotional campaign for its web site, offering two free months of service for new subscribers. In addition, assume the following information: Number of months an average new customer stays with the service (including the two free months) Determine the number of new customer accounts needed to break even on the cost of the promotional campaign. In forming your answer, (1) treat the cost of the promotional campaign as a fixed cost and (2) treat the revenue less variable cost per account for the subscription period as the unit contribution margin
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