• Medium cost environmentally friendly t-shirt companyT-shirt selling price $30.00 each
• Medium sales volume of t-shirts (i.e. a medium # of t-shirts are sold each year)
• Medium profit margins (i.e. the profit from each t-shirt is medium)

Age group between the ages 15-25

Choose two traditional marketing channels.

Choose two digital marketing channels.

Why would each of these four channels be a benefit to your market?

What is the goal for each marketing channel?

How will you measure the Return on Investment (ROI) for each channel?