Memo:

You are a respected subject matter expert in the areas of healthcare finance and strategy. The Fort Myers Internal Medicine Group, P.A, invited y40u as a guest lecturer to their monthly executive retreat to explain to the retreat attendees (executives, physician leaders, and BoD) about the importance of the strategic financial planning process as an evidence-based assessment of the organization's external and internal financial environments.

Question:

1. Assess howthe strategic financial planning process can impact their practices' financial viability and consider the healthcare market dynamics.