% MEMPHIS COMPANY AND BILLINGS COMPANY Common Size Income Statements Memphis % Billings Sales $1,281,160 100.01 $1.277.280 Cost of goods sold 831,080 64.9 907,080 Gross margin 450,080 35.1 370,200 Operating expenses 362,040 28.3 319,100 Net Income 88,040 6.8 S 51,100 100.0 71.0 29.0 25.0 4.0 Memphis Company % Billings Company % Return on assets Return on equity % % Which company is more profitable from the stockholders' perspective? Which is the discounter