$()$ ?Mentoring Moment: Advertising Objectives

Advertising objectives can vary depending on the goals for the product and the stage of the product life cycle.

Read the following statements and drag and drop the correct answer into the blank.

Informative advertising is often used in the stage of the product life cycle.

Informative advertising is useful to build demand, which is demand for an overall product category.

Persuasive advertising is used to build demand. It is used when products are and competition is still entering the market.

Reminder advertising is used for products to maintain existing customer awareness and loyalty.