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Mergers often are classified according to the merger's participants and their lines of business. Identify each of the following four types of mergers: Motive for
Mergers often are classified according to the merger's participants and their lines of business. Identify each of the following four types of mergers: Motive for Merger Description A merger between two retail giants producing the same type of clothing A merger between firms that are in the same industry but in different areas of that industry and lack a customer-supplier relationship A merger between an electrical appliance company and a personal hygiene company A merger between the manufacturer and its supplier of raw materials General Electric (GE) has acquired companies in several industries, such as aviation, financial services, enterprise solutions, transportation, health care, appliances, and consumer goods. GE entered into some of these industries by acquiring established or promising players in the sector. These mergers would be best described as: O congeneric merger conglomerate mergers. O vertical mergers. O horizontal mergers
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