Merline Manufacturing makes its product for $60 per unit and sells it for $136 per unit. The sales staff receives a 10% commission on the
Merline Manufacturing makes its product for $60 per unit and sells it for $136 per unit. The sales staff receives a 10% commission on the sale of each unit. Its December income statement follows.
MERLINE MANUFACTURING Income Statement For Month Ended December 31, 2019 | |||
Sales | $ | 1,360,000 | |
Cost of goods sold | 600,000 | ||
Gross profit | 760,000 | ||
Operating expenses | |||
Sales commissions (10%) | 136,000 | ||
Advertising | 212,000 | ||
Store rent | 24,600 | ||
Administrative salaries | 43,000 | ||
DepreciationOffice equipment | 53,000 | ||
Other expenses | 12,600 | ||
Total expenses | 481,200 | ||
Net income | $ | 278,800 | |
Management expects Decembers results to be repeated in January, February, and March of 2020 without any changes in strategy. Management, however, has an alternative plan. It believes that unit sales will increase at a rate of 10% each month for the next three months (beginning with January) if the item's selling price is reduced to $121 per unit and advertising expenses are increased by 10% and remain at that level for all three months. The cost of its product will remain at $60 per unit, the sales staff will continue to earn a 10% commission, and the remaining expenses will stay the same. Required: 1. Prepare budgeted income statements for each of the months of January, February, and March that show the expected results from implementing the proposed changes. 2. Is net income for March expected to increase with the proposed strategy changes?
Complete this question by entering your answers in the tabs below.
- Required 1
- Required 2
Prepare budgeted income statements for each of the months of January, February, and March that show the expected results from implementing the proposed changes. (Enter your final answers in whole dollars.)
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