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Merry Management training case study. Book: The management of international distribution and logistics, page 367, Chapter 10. Questions: 1. Why did this promising business relationship

"Merry Management training" case study. Book: The management of international distribution and logistics, page 367, Chapter 10.

Questions: 1. Why did this promising business relationship go so badly wrong? 2. How could Merry have protected their business in the Middle East more effectively? 3. What lessons can be drawn from this case regarding cross-cultural negotiations ?

Source: Nick Payne, Sheffield Hallam University

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