Messages

Identify the primary message for your campaign Nike, 2-3 message pillars, and proof points for each. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align reinforce your positioning statement. Be sure to include a call to action that helps to achieve your goal.

Example:

• Primary Message: The annual user conference provides phenomenal value for training, professional development, peer networking and learning how to get the most out of your investment.

• Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community.

• Proof Point: Veteran attendees return year after year because it recharges their skills, knowledge and professional networks.

• Call to Action: Register online today.