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Meyers, Inc. is an American company that manufactures and distributes coffee products in the U . S . Because of the popularity of its products,
Meyers, Inc. is an American company that manufactures and distributes coffee products in the US Because of the popularity of its products, Meyers Inc. wants to enter new global markets. As a result, the firm decided to develop an international distribution network as soon as possible. The most efficient distribution arrangement in terms of cost and time for Meyers, Inc. would be to use:
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multichannel distribution.
direct marketing.
cooperative distribution.
a strategic channel alliance.
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