Midlands Pork Products Limited is Malawan's leading company in the processing and sale of pork. However, the company has observed that the demand for pork has been declining in the last two years. Its marketing research unit has attributed the decline in the demand for pork to two factors: First, there is a growing segment of the population in the country that is converting to Islam, a faith that prohibits the consumption of pork. Second, many Malawans are, for health reasons, becoming increasingly wary of consuming pork because it is considered fattening.

Required:

a)Determine the opportunity or threat

b)Determine the strength or weakness

Recommend an appropriate strategy