Milestone Two: Market Research Data

You have conducted some market research for style and size of products you want to use to launch your business. The market research has indicated the following sales price ranges will be optimal for your area depending on style of products you choose to sell:

Collars

oWith pricing at $20 per collar, you can expect to sell 30 collars per day.

oWith pricing at $24 per collar, you can expect to sell 25 collars per day.

oWith pricing at $28 per collar, you can expect to sell 20 collars per day

Leashes

oWith pricing at $22 per leash, you can expect to sell 28 leashes per day.

oWith pricing at $26 per leash, you can expect to sell 23 leashes per day.

oWith pricing at $30 per leash, you can expect to sell 18 leashes per day.

Harnesses

oWith pricing at $25 per harness, you can expect to sell 25 harnesses per day.

oWith pricing at $30 per harness, you can expect to sell 22 harnesses per day.

oWith pricing at $35 per harness, you can expect to sell 20 harnesses per day.

Additionally, you will need to compare your break-even points for the following target profits for each area of your business to determine your prices:

Collars

oBreak-even

o$300 target profit each month

o$500 target profit each month

Leashes

oBreak-even

o$400 target profit each month

o$600 target profit each month

Harnesses

oBreak-even

o$500 target profit each month

o$650 target profit each month