Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions. Each of these regions is about the same size and each has its own manager and sales staff. The company has been experiencing losses for many months. In an effort to improve performance, management has requested that the monthly income statement be segmented by sales region. The companys first effort at preparing a segmented income statement for May is given below. Sales Region West Central East Sales $ 311,000 $ 804,000 $ 704,000 Regional expenses (traceable): Cost of goods sold 96,000 236,000 311,000 Advertising 105,000 237,000 237,000 Salaries 53,000 58,000 105,00