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Mimi's has priced its established Banana Nut muffin at $11.36 per unit. Variable cost is $6.61 per unit. Mimi's will price its new Savory
Mimi's has priced its established Banana Nut muffin at $11.36 per unit. Variable cost is $6.61 per unit. Mimi's will price its new Savory Stuffed muffin at $11.75 per unit, with variable cost of $6.63 per unit. Mimi's estimates the cannibalization rate at 27%. Compute weighted contribution margin for the Svory Stuffed muffin. (Rounding: penny.) Your Answer:
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International Financial Reporting and Analysis
Authors: David Alexander, Anne Britton, Ann Jorissen
5th edition
978-1408032282, 1408032287, 978-1408075012
