Minden Company Introduced a new product last year tor which it is trying to tind an optimal selling price Marketing studies suggest that the company can increase sales by 5,000 units for each $2 reduction in the selling price. The company's present selling price is $99 per unit, and variable expenses are $69 per unit. Fixed expenses are $834,300 per year. The present annual sales volume (at the $99 selling price) is 25,300 Required: 1. What is the present yearly net operating income or loss? 2. What is the present break-even point in unit sales and in dollar sales? Break-even point in units Break-even point in dollar sales