Question
MINI-CASE #4 - Rideau Artisanal Chandlery: Online, Offline or Bust? 1.What are the advantages and disadvantages of brick-and mortar (offline) retail stores versus the online
MINI-CASE #4 - Rideau Artisanal Chandlery: Online, Offline or Bust?
1.What are the advantages and disadvantages of brick-and mortar (offline) retail stores versus the online store from the perspective of
a.a manufacturer?
b.offline retailers?
c.shoppers/consumers?
2.How can Johanna Perkins best resolve the conflict between Axel Campbell and Oleg Fetisov?
3.Is it time to focus on the online channel, which seems to be the future? Alternatively, can the two different channels be successful independently? Or is an integrated channel strategy (omni-channel strategy) the answer?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
