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Mini-Case Analysis In the Wii case, Nintendo believed that the market for video gamesprimarily males and kids could be broadened to include women, as well

Mini-Case Analysis In the Wii case, Nintendo believed that the market for video gamesprimarily males and kids could be broadened to include women, as well as an older family market. Summarize how Nintendo arrived at that insight. Pretend you have been assigned to the Wii account for the next year after this launch. What would you want to know to determine if this strategy has been successful? In terms of marketing and communication, what might Wii do in the next stage of this campaign to maintain its marketing edge? Write up your ideas in a one-page position paper to turn in to your instructor.

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MiniCase Analysis Expanding the Market for Video Games with Nintendo Wii Insight Generation Process Nintendos decision to broaden the market for video games with the Wii stemmed from several key insig... blur-text-image

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