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MINICASE Why secing Snapple's success with fruit drinks, the board of directors of Modern Foods is seriously arsidering a proposal for a lemon juice project.

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MINICASE Why secing Snapple's success with fruit drinks, the board of directors of Modern Foods is seriously arsidering a proposal for a lemon juice project. "you have been recently hired as a financial analyst by Modern Foods and you report to Mahajan. the CEO of the company. You have been entrusted with the task of evaluating the project. The lemon juice would be produced in an unused building adjacent to the main plant of Modern Fods. The building, owned by Modern Foods, is fully depreciated. However, it can be rented out for annual rental of

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