If chilld you might demand, "Look at me when I'm talking to you,"but that's not sort of thing we say to a client, a superior or colleague. most Western cultures, eye contact is considered a basic ingredient of effective munication. When we talk, we look each other in the eye. That doesn't mean it you can't carry on a conversation from across the room, or from another room, if the conversation continues for any length of time, you (or the other person) get up and move. The desire for better communication pulls you together