Question
Miss Sabika is an owner of high end shoe brand which she sells through few nominated retail shops. The retail shops are located at elite
Miss Sabika is an owner of high end shoe brand which she sells through few nominated retail shops. The retail shops are located at elite areas of different metropolitan cities. The business is new and needs to be promoted well. Miss Sabika does not want to expand her distribution chain by adding any distributor or wholesaler as she is of opinion that small chain is far better to listen to the customers' feedback.
i. You are required to draw a diagram showing distribution chain of the enterprise.
ii. Discuss the intensity level (Intensive, Selective or Exclusive) of the distribution channel suitable for this enterprise. Support your answer with valid arguments.
iii. Identify, explain and justify any four functions an intermediary can perform, if he becomes part of the distribution chain.
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