Mission: Bunis mission is to tind bags that are userul and meaningrui to the audience and sell them at an artor price. more.

Product Offering: Bags, luggage, backpacks, duffle bags,

Target Audience: Design concious audience

Understanding Buhl's Customer Personas

Below this heading, delve into the customer profiles provided and what you've learned about each persona.

Persona $1$: Back$-$to$-$School Mindy

Age & Demographics: $18-26yo,$ Single, Part$-$time employee, below$-$average dsposable income

Needs & Preferences:$\_$Needs a backpack, prefers something that is in stvle. convenient and comfortable

How to Target in Marketing Campaign:

Repeat for each persona

Age & Demographics:

Needs & Preferences:

How to Target in Marketing Campaign:

Traffic & Sales Reports Analysis

Below this heading, Examine the traffic and sales reports, summarizing your insights and what you've learned.

Traffic Sources:

Direct Traffic: $42\mathrm{.}4\%$ was generated by direct sources meaning manual searches, email, online adseetc.

Search Traffic $($Organic vs$.$ Paid$)$: $41\mathrm{.}1$ of traffic was organic search traffic aka unpaid traffic. Which was one the major traffic sources. While $8\mathrm{.}1\%$ was paid search traffic.

Referral Traffic: $6\mathrm{.}8\%$ of traffic was generated by referral traffic.

Traffic by Gender: $45\%$ of the population is male while $46\mathrm{.}1\%$ of the population is female making the rest of population as unknown.

Traffic by Product Type: Backpacks, Totes, and Duffel bags generated the most traffic based on the graph.

Sales Data:

Sales by Age:

Sales by Ge

Sales by Pa