Question
Mitsubishi Corporation plans to enter the markets of Ghana with its new Sports Utility Vehicle (SUV)-- the Mitsubishi Sogo Sosha Model. You are the Sales
Mitsubishi Corporation plans to enter the markets of Ghana with its new Sports Utility Vehicle (SUV)-- the Mitsubishi Sogo Sosha Model. You are the Sales Manager of Mitsubishi Corporation for Middle East and African Markets. Prepare a report for the Board of Directors detailing the feasibility of the proposed venture. Your report should include the following:
1.1 An analysis of the situation in the aforesaid country by using appropriate tools. (15 marks) 1.2 Industry and its characteristics in the country. (20 marks) 1.3 Recommended strategies and explain why they are the best fit. (10 marks) 1.4 Implementation plans
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