MKT 500 Marketing Management-DQs (Wk5)

1. How can companies use packaging, labeling, warranties, and guarantees as marketing tools?

2. Marketing Debate: Is Service Marketing Different from Product Marketing?

a. Some service marketers maintain that service marketing is fundamentally different from product marketing and relies on different skills. Some traditional product marketers disagree, saying "good marketing is good marketing."

b. Take a position: Product and service marketing are fundamentally different versus Product and service marketing are highly related.

3. Think about the last new product you bought. How do you think its success will be affected by the five characteristics of an innovation: relative advantage, compatibility, complexity, divisibility, and communicability?

4. Consumer perceptions of prices are also affected by alternative pricing strategies. Marriott Hotels, for example, has different brands for differing price points. Building upon the Marriott example, you are to scan the environment to find examples of a company whose pricing strategy is closely tied to its branding strategy. Caution: do not just list just the different price points in the same company such as Ford automobiles. STET