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Recall the concepts of STP and 4Ps. What do you think the positioning statement of Kindle is? Discuss howyou would apply the 4Ps to drive
Recall the concepts of STP and 4Ps. What do you think the positioning statement of Kindle is? Discuss howyou would apply the 4Ps to drive that positioning.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
