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MKTG 3410 INTERNATIONAL MARKETING. Marketing has often been defined in terms of satisfying customer's needs and wants. Critics, however, maintain that marketing does much more
MKTG 3410 INTERNATIONAL MARKETING.
Marketing has often been defined in terms of satisfying customer's needs and wants. Critics, however, maintain that marketing does much more than that and creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need.
Task: Marketing shapes consumer needs and wants, give reasons
Include your reference in APA format.
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