Question
You have been the New Product Development Manager at a company for a number of years. You have been asked by your Chief Executive Officer
You have been the New Product Development Manager at a company for a number of years. You have been asked by your Chief Executive Officer to explain the new product development process to the Senior Managers of the company, and, how Senior Management can assist to ensure an effective new product development process within the company.
Provide an answer to these Senior Managers that details your description of the new product development process and how Senior Management can assist this process.
USE 2 REFERENCES TO SUPPORT YOUR ANSWER
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
