MKTG 3410 INTERNATIONAL MARKETING

Some critics vigorously denounce the practice of brand extensions, as they feel that too often companies lose focus and consumers become confused. Other experts maintain that brand extensions are a critical growth strategy and source of revenue for the firm.

Take a position: Brand extensions can endanger brands versus Brand extensions are an important brand growth strategy.

TASK: Take a position: Brand extensions can endanger brands versus Brand extensions are an important brand growth strategy.

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