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Mobil USM&R (A1) - HBR Case Study 1. In the midst of the major reorganization, why did Bob McCool initiate yet another initiative the Balanced

Mobil USM&R (A1) - HBR Case Study

1. In the midst of the major reorganization, why did Bob McCool initiate yet another initiative the Balanced Scorecard Project?

2. Comment on the Balanced Scorecard Project. What elements seem essential to the success of the Balanced Scorecard Project?

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