Mobile Adventures LLC develops and distributes adventure games for Apple (iOS) and Android smartphones and tablets. The company currently has three popular games in distribution and is developing two more. Customers pay an initial fee to download each game plus an annual subscription fee for continued access to the company's servers for multi-user play. The company also places mobile advertising within the games as an additional revenue stream.

1. How would you justify to Mobile Adventures' executives that they should treat their player data as a valuable business asset?
2. What are at least two ways in which Mobile Adventures could monetize (i.e., realize additional revenue from) the data they currently collect from game players?
3. What are the major threats to Mobile Adventures' data, and what policies and procedures would you recommend to mitigate these threats?