Model Advertising model Inputs Exposures to various groups per ad Men 18-35 Men 36-55 Men >55 Women 18-35 Women 36-55 Women >55 Total exposures Revenge 5 3 nday Night Football The Simpsons SportsCenter Homeland Rachael Ray 6 52 0.5 0.7 0.1 0.5 0.2 0.1 1 0 0.3 0 0 6 4 0.1 0.9 0.6 4 2 0.1 0.1 1.3 2 0 0 0 0.4 21 17 13 1.5 1.9 2.5 Cost per ad 140 100 80 9 13 15 Cost per million exposures Advertising plan Revenge nday Night Football The Simpsons SportsCenter Homeland Rachael Ray Number ads purchased Constraints on numbers of exposures Range names used: Actual exposures Required exposures Men 18-35 Men 36-55 Men >55 Actual exposures Mo Number ads purchased Mo Required exposures Mo Total cost -Mo Women 18-35 Women 36-55 Women >55 Objective to minimize Total cost