Question
Modern Trade channels Which of the following are advantages of using the modern trade channel? More exposure to in-house brands Lesser number of intermediaries Conflict
Modern Trade channels
Which of the following are advantages of using the modern trade channel?
More exposure to in-house brands Lesser number of intermediaries
Conflict between channels, in case the same company is also using a general trade channel
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
