Module 6 Final Project (Part 1): Marketing Plan

Attached Files:

• BA 2500 - Module 6 Final Project - Marketing Plan.docxBA 2500 - Module 6 Final Project - Marketing Plan.docx - Alternative Formats(40.229 KB)

Overview:

For this final course project, you will create a marketing plan. Please follow the instructions below, and save your completed document in .doc or .docx format. Please be sure to adhere to APA formatting guidelines.

*To view the grading rubric for this discussion, click the name of the discussion, then click "Grading Information"

Instructions:

For your final project in this course, you will prepare a marketing plan for a proposed new product or service.

1. Choose a Product to work with for this project. You may choose to either:
   1. Select a new product idea from the KickStarter website: Go tohttps://www.kickstarter.com/and select a project that you would like to work on for this assignment. You can click on the top left on the "Discover" area to search all projects. It is recommended that you choose a project that has at least 10 days left on the campaign.
   2. Come up with your own new product idea to use for this project. This can be an entirely new product idea, or a major enhancement to an existing product that already exists.
2. The goal of this project is not to give the "right ideas," but to show your understanding about the concepts covered in this course, and apply them to this new product idea. If using an idea from the KickStarter website, you should not use product name, etc. from the website. We want to seeyourideas! Using your creativity, this can be a fun project!
3. Follow the instructions in the attached assignment to prepare assigned elements of your marketing plan.Note:We are creating a bit of an abbreviated plan, focusing on essential elements related to what we've covered in this course. So, this not will exactly match those items listed in Figure 16.2 "Marketing Plan Outline" in your text.
4. Submit your marketing plan using this assignment link

This Part Two....

Module 6 Final Project (Part 2): Create an AdModule 6 Final Project (Part 2): Create an Ad

Overview:

This part of our final project will involve creating an advertisement for your product used in your marketing plan above. Please follow the instructions below, and have fun! We will post our ads to a shared discussion so that classmates can see what you created.

*To view the grading rubric for this discussion, click the name of the discussion, then click "Grading Information"

Instructions:

This part of your final project is meant to be fun and creative! You will create an advertisement for your new product idea.

1. Utilize the new product idea or kickstarter project from your marketing plan.
2. Create an advertisement for your product. You may wish to review the chapter 11 in your text to help you prepare.
3. Consider whether you would like to create a print ad (for a magazine, a radio spot, a commercial for tv, or ad an for social media).
4. Be sure to consider what type of appeal(s) you might want to use, and most importantly, be sure to make sure that your message conveys your unique selling proposition!
5. Submit your finished advertisement to our discussion forum. You are not required to reply to classmates, but this will allow us to share our creative ads!

This is very simple marketing class for BA 2500