Module 8: Geena Davis Institute Research The Geena Davis Institute on Gender in Media works within the media and entertainment industry to engage, educate, and influence the need to dramatically improve gender balance, reduce stereotyping and create diverse female characters in entertainment targeting children 11 and under.

Browse the website. Click on Research, then read one of the "Key Findings / Executive Summaries" on that page (e.g., The Scully Effect, Gender Bias in Advertising, etc.) The answer should address the following prompts:

1. What is the significance of the research? Why is it important if true? 2. Who might benefit from the research findings? 3. How might your personal behavior related to TV/Movies viewing change in light of the findings?