MODULE: Digital Marketing 3

Question 1:

1.1 Examine how Google Analytics assists organizations like Nissan analyze their digital marketing data. Use relevant examples from the article and appropriate research to substantiate your response (25): Introduction: Introduce the role of Google Analytics in helping organizations like Nissan analyze their digital marketing data. Mention that relevant examples from the article and additional research will be used to support the response.

Discussion of Google Analytics for Digital Marketing Data Analysis: 1. Overview of Google Analytics: Explain the features and capabilities of Google Analytics as a powerful web analytics tool for tracking and analyzing website and digital marketing performance. 2. Data Tracking and Measurement: Discuss how Google Analytics enables organizations to track and measure various digital marketing metrics, such as website traffic, page views, bounce rates, conversion rates, and user behavior. 3. Customization and Goal Tracking: Explain how Google Analytics allows organizations to set up custom tracking parameters, define goals, and track specific actions and conversions on their websites. 4. Audience Insights and Segmentation: Discuss how Google Analytics provides audience insights, including demographics, user interests, and behavior, allowing organizations to segment their audience for targeted marketing campaigns. 5. Campaign Performance Analysis: Use relevant examples from the article to showcase how Google Analytics helps organizations like Nissan analyze the performance of their digital marketing campaigns, such as tracking campaign traffic sources, analyzing conversion funnels, and measuring ROI. 6. Reporting and Visualization: Explain how Google Analytics offers robust reporting and visualization features, including dashboards, reports, and data visualizations, to present digital marketing data in a meaningful and actionable format. Conclusion: Summarize the key points discussed and emphasize how Google Analytics assists organizations like Nissan in analyzing their digital marketing data by providing insights, tracking performance, and enabling data-driven decision-making.