MOGO Juice Company manufactures its fresh apple juice using apples from local orchards. For many years, they have had a tradition of buying apples from farmers who do not use any pesticides. However, after receiving apples from local orchards this year, they notice that some of the apples test positive for pesticide that could be harmful to children. You are the President of the company. What ethical considerations should be discussed, what should you do with these apples and how will your decision/s affect your company?

QUESTIONS

1. What ethical questions should be considered?

2. What options does the company have?

3. Should the company produce the apple juice and sell it?

4. What about producing the apple juice and blending it with previously produced juice to dilute the pesticide?

5. Should they consider dumping the apples? If so, at what cost?

6. If they sell tainted apple juice, will this affect their brand image?

7. The word has gotten out that they may have tainted apples this season, what should they do to counter act a media leak?

8. What is the best approach to take in this tough situation?