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mol Section B: Long Questions (SK2, AR1:20 marks] BI: Aqua Park management is coming season. Several advertising alternat displays at recreational shows. The infor associated
mol Section B: Long Questions (SK2, AR1:20 marks] BI: Aqua Park management is coming season. Several advertising alternat displays at recreational shows. The infor associated with each of the advertising alternatives, as well placements available in each alternative. management is preparing the park's annual promotional plan for the veral advertising alternatives exist: Newspapers, Television, radio, and reational shows. The information below shows the characteristics advertising alternatives, as well as the maximum number of Display Shows Advertising Alternatives Newspaper Television Radio Cost/unit 3,750 5,500 1,875 375 Maximum Number of Placements 150 125 125 Exposure (1000s) 200 300 110 25 ed: Given an advertising budget of $1,200,000, how many placements should be e in each medium to maximize total audience exposure? Formulate this as a linear ramming problem. [AR1: 10 marks
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