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Monat a new Cosmetic Products line. Industry/Company Review Describe the industry in which your product competes. Provide a snapshot of the company that owns the

Monat a new Cosmetic Products line. Industry/Company Review Describe the industry in which your product competes. Provide a snapshot of the company that owns the brand. Product Review Describe the product that is the focus of your marketing plan. 

Competitive Analysis Identify and assess the important direct/indirect competitors for the product. 

Consumer Analysis Describe and analyze potential buyers in terms of demographics and psychographics. Problems and Opportunities Identify and analyze major problems and opportunities based on situation analysis and primary research.

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