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Money-saving coupons reflect which specific type of communication objective? Building brand recall Building brand awareness Building brand preference Inciting action O Stimulating positive needs
Money-saving coupons reflect which specific type of communication objective? Building brand recall Building brand awareness Building brand preference Inciting action O Stimulating positive needs
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Marketing Research
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
13th Edition
1119497639, 978-1119497639
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